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Michaela Lee Mitchell
Social Media Marketing & Brand Management
Integrated Communication Campaign
I worked with a team to create an Integrated Communication Campaign for the senior ICC class at SLU. Our client was SLU Wellness, a program based on promoting the wellness of mind, body and spirit. As a team we facilitated research among hundreds of students to derive our campaign's goal. We created a timeline, budget and tactics for the campaign. Click to the left to download the completed Plans Book.
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