Michaela Lee Mitchell

Social Media Coordinator

September 2017-Present

• Plan, create and monitor all content for Facebook, Twitter, Instagram, LinkedIn & Pinterest accounts.

• Have increased Reliv International Facebook engagement 495% and Fit3 Facebook engagement 965%.

• Create and run Facebook and Instagram ads bringing in <$150k with a ROAS of 300%. 

• Create quarterly S.M.A.R.T. goals for measurable ROI social media success. 

• Train distributors on how to effectively and efficiently use social media to promote their business through weekly webinars and meetings. 

• Write, ghostwrite and edit posts to populate the blog (blog.reliv.com) with a variety of topics. 

• Write and accumulate content for the biannual Lifestyle magazine. 

• Keep mobile app content current and populated with the latest information and notifications. 

• Host podcast episodes with social media training for distributors. 

• Edit and update the website CMS as needed. 

• Aid in developing new website content.

• Hold social media marketing training workshops at national conferences.

• Lead International social media marketing training and strategy. 

• Facebook: Reliv International, Fit3

• LinkedIn: Reliv International

• Twitter: @RelivInternational

• Instagram: @RelivInternational

• Pinterest: @Reliv International

August 2013-May 2017

• Bachelor of Arts in Communication- P.R./Advertising, International Studies, & Spanish

• Dean’s List for the semester of Fall 2013, Spring 2014, Fall 2015, Spring 2016

• Vice-Presidential Scholarship Recipient

• Lambda Pi Eta- Psi Theta Communication Honors Society, Sigma Delta Pi Spanish Honors Society, Sigma Iota Rho International Studies Honors Society 

Intern

August 2016-May 2017

• Promote Walt Disney Pictures and Marvel Studio productions by planning and executing events

  around St. Louis and on campuses

• Research potential audiences for promotional events, send pitch letters to local media outlets 

Office Assistant

​August 2015-May 2017

• Manage office's email account, Facebook, Twitter and Instagram

• Create marketing materials for different events, luncheon invitations and posters

• Contact university administrators on behalf of the student body

Vice President of Public Relations

​November 2015-December 2016

• Plan and write daily posts for Facebook, Twitter, and Instagram accounts

• Increase following by 74% in 11 months

• Write and design biannual alumnae newsletter, manage alumnae network of over 800 women

• Direct contact with National Headquarters each month

• Write and distribute press releases and pitch letters to local media outlets, covered by St. Louis Post Dispatch and Fox 2 Now morning show

Social Media Chair & Secretary

​August 2015-May 2017

• Take chapter minutes and handle the organization’s email, Instagram and Facebook accounts

•  Aid on-campus organizations such as Dance Marathon and SGA in their public relations endeavors, make flyers, design logos and make social media calendars 

• Host speakers with experience in the P.R. field 

Social Media Marketing Intern

​Summer 2015

• Write daily posts for Facebook, Twitter, and Instagram

• Increase followers by 20%

• Write blog post for foundation website

• Develop a business plan for a potential new product